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Archive for Januari 28th, 2017

king-new-roi

For years now the standard question in marketing to determine if a campaign is effective or not is often based on ROI – return on investment. Today, that is changing. Meet the new definition of ROI. It’s now ‘return on influence’ .” — Howard Lewinter.

Kini ada ROI baru. Bukan kependekan dari return on investment. Tapi return on influence. Ini, memang terbilang paradigma baru. Tentang bagaimana melihat pengaruh kepemimpinan, yang lebih (lebih…)

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