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Archive for Februari, 2017

trump-jempol

The FAKE NEWS media (failing @nytimes, @NBCNews, @ABC, @CBS, @CNN) is not my enemy, it is the enemy of the American People.” – Donald J. Trump, POTUS.

Gaduh pertikaian Presiden AS Donald Trump versus mainstream media di Amerika, bisa menjadi bahan pembelajaran menarik. Tak saja bagi praktisi media, tapi juga bagi insan komunikasi serta marketer. Termasuk, bagi kalangan konsultan politik, yang sedang sibuk mengawal paslon (lebih…)

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bobol

“The implications of the global trust crisis are deep and wide-ranging….Globalization and technological change have further weakened people’s trust in global institutions. The consequence is virulent populism and nationalism….” — Richard Edelman, president and CEO of Edelman

Situasi dan kondisi di Indonesia, ternyata masih mendingan. Kepercayaan publik kepada pemerintahan, bisnis, LSM dan media di Indonesia, justru semakin meningkat. Padahal, skor kepercayaan publik (lebih…)

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mindset-lama-vs-baru

 

“You must unlearn what you have learned.” – Master Yoda, a fictional character in the Star Wars, one of the greatest Jedi Masters of all time, and stronger than most in his connection with the Force.

Di zaman serba bubrah sekarang, mungkin perlu diusulkan ada jabatan baru. Diistilahkan CIO. Kependekan  Chief of Customer Interface, Information and Influence Officer. Ini posisi dengan kewenangan urgent. Jika brands dan company ingin bisa (lebih…)

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ambience-journalism

“The Media is no longer media or message.  The incidentalization of the consumption of news, generates a loss of context, and hierarchy of journalistic content, in the public’s experience.” — The results of a qualitative study about young people and the consumption of news by the Center for the Study of Media and Society in Argentina (MESO), in conjunction with the University of San Andrés (Argentina) and Northwestern University in Chicago.

Era broadcasting, dikatakan sudah tamat. Era of attention pun, disebut sudah berakhir. Sementara strategi penyebar-luasan pengaruh kepada khalayak dengan mengandalkan agenda-setting, dibilang sudah tak lagi relevan. Dan bahwa pengukuran efektivitas interaksi di social media dan online media – dengan cara memperhitungkan lamanya durasi connected— ternyata keliru (lebih…)

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