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Archive for the ‘Contemplation’’ Category

Hoax vs Rekomendasi Bermutu

How do products create habits? The answer: They manufacture them. The more often users run through these hooks, the more likely they are to form habits. Social Media as a habit-forming technology is already here, and it is being used to mold our lives. The fact that we have greater access to the web through our various connected devices—smartphones and tablets, televisions, game consoles, and wearable technology—gives far greater ability to affect our behavior.” – Nir Eyal, the Author of Hooked: How to Build Habit-Forming Products.

Ini harus jadi renungan bersama. Jangan-jangan sistem rekomendasi informasi yang kita gunakan selama ini, sudah tak lagi layak pakai. Sehingga mengakibatkan kerusakan akibat penyebaran fake news dan berita hoax, terjadi makin parahSebab, knowledge bukannya digunakan to elevate khalayak. Malah untuk to manipulate. (lebih…)

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Good journalism is good business practices; good business supports great journalism.”  – Lachlan Murdoch, co-chairman of 21st Century Fox.

Cara mengatasi fake news bukan dengan memperbanyak good news. Melainkan dengan menghadirkan good journalism. 

Tapi kenapa yang lebih dibutuhkan saat ini justru (lebih…)

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Facebook, Google, and Twitter (but especially Facebook) don’t make any more money by supporting journalism. The worst ‘fake news’ ever written is, that these companies somehow have a reason to care about good journalism. Facebook’s stock won’t skyrocket if its users share a hard-earned and important scoop over some meme.”— Sean Blanda, Co-founder of Technically Media.

Jurnalisme bermutu, tak bisa diandalkan bisa disediakan social media/media gratisan. Sebab jurnalisme yang serius butuh (lebih…)

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We decide to pull our advertising from YouTube, because Google was unable to provide specific reassurances, that our video ads or display content is classified [as acceptable] either quickly enough or with the correct filters.” – Havas, global agency whose clients include the Royal Mail, O2, BBC

Konten hoax dan fake news kembali makan korban. Setelah sebelumnya Facebook, Twitter dan Google , sempat terdampak, kini giliran YouTube yang dilanda dampak. Gara-gara menyebar konten tak patut, hampir 1.500 perusahaan raksasasa global, ramai-ramai menghentikan beriklan di jejaring sosial berbagi video terbesar sejagat tersebut.

Adalah laporan the Times of London, yang pertama kali menyoroti skandal “salah penempatan” iklan di YouTube: ternyata, ribuan iklan (lebih…)

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bobol

“The implications of the global trust crisis are deep and wide-ranging….Globalization and technological change have further weakened people’s trust in global institutions. The consequence is virulent populism and nationalism….” — Richard Edelman, president and CEO of Edelman

Situasi dan kondisi di Indonesia, ternyata masih mendingan. Kepercayaan publik kepada pemerintahan, bisnis, LSM dan media di Indonesia, justru semakin meningkat. Padahal, skor kepercayaan publik (lebih…)

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ambience-journalism

“The Media is no longer media or message.  The incidentalization of the consumption of news, generates a loss of context, and hierarchy of journalistic content, in the public’s experience.” — The results of a qualitative study about young people and the consumption of news by the Center for the Study of Media and Society in Argentina (MESO), in conjunction with the University of San Andrés (Argentina) and Northwestern University in Chicago.

Era broadcasting, dikatakan sudah tamat. Era of attention pun, disebut sudah berakhir. Sementara strategi penyebar-luasan pengaruh kepada khalayak dengan mengandalkan agenda-setting, dibilang sudah tak lagi relevan. Dan bahwa pengukuran efektivitas interaksi di social media dan online media – dengan cara memperhitungkan lamanya durasi connected— ternyata keliru (lebih…)

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king-new-roi

For years now the standard question in marketing to determine if a campaign is effective or not is often based on ROI – return on investment. Today, that is changing. Meet the new definition of ROI. It’s now ‘return on influence’ .” — Howard Lewinter.

Kini ada ROI baru. Bukan kependekan dari return on investment. Tapi return on influence. Ini, memang terbilang paradigma baru. Tentang bagaimana melihat pengaruh kepemimpinan, yang lebih (lebih…)

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